Marketing has been defined as the management process that is responsible for identifying, anticipating and satisfying customer requirements. It involves the activities that direct the flow of goods and services from producers to consumers. Professionals in the field of marketing are called marketers. Marketers find customers for a company’s products or services, satisfying the customers, and keep the customers.
SKILLS REQUIREMENT
Career in marketing requires the following skills:
Good communication skills Creativity and analytical skills Ability to organize and plan Computer skills (digital marketing)TRAINING REQUIREMENT
Careering in marketing might require having at least a diploma certificate in marketing and a professional certification in marketing from a professional marketing body such as Chartered Institute of Marketing, UK.
EMPLOYMENT OPPORTUNITIES
There is virtually no company where marketers are not needed because they (companies) need to create market for their products and services. Marketers can work in banks, insurance companies, manufacturing industries, supermarkets, investment firms etc.
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